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Art Every Day Month Day 29 - Art Marketing Salon and books

I was going to write about marketing today and I then it hit me: those of you that want to know about marketing your art could join the Art Marketing Salon I'm starting in Jan 2011.

Does being an artist and trying to promote your artwork leave you feeling alone, frustrated, or unmotivated? Are you procrastinating on what could be a great career? Do you need help in Art Marketing? I'm forming an artist salon for artists guided by the FREE marketing plan available at All motivated artists interested in selling their work and committed to the success of other artists are welcome to join in.

The nine sessions covered in an Art Biz Connection salon are:

1: Introduction to Marketing
2: Set and Attain Goals
3: Define Your Art
4: Differentiate Yourself from Your Competition
5: Describe Your Collectors
6: Assess and Improve Your Exhibition and Sales Opportunities
7: Promote Yourself and Your Work
8: Create Good Habits
9: Follow Up

This is for you if you're ready to take your career to the next level, and realise you would benefit from support focusing or refocusing on your art business. Contact me today.

Goals - If you don't have goals you will get nothing done! 
Start by setting yourself daily, weekly, monthly, and yearly goals. I like to have a yearly calender and mark out all the exhibitions and events for the year. It gives me a good view of my time, if I think that I might be pushing myself a little bit hard, I cross off the least beneficial. Furthering my career without burning myself out is my number one priority. Be careful to choose the right exhibition and events to enter in, you can  dish out money here, there and everywhere which can leave your soul and pocket empty!

I love reading these books, they are motivating and get me back on the right track. Here is a list of books that you might find interesting.

Marketing Art 101 by Constance Smith
This book is the most effective reference book ever published about the business of fine art. A must for every artists bookshelf!

Conversations with Kostabi by Mark Kostabi
You might not think this is a “marketing” book, however, it is one of the best. He includes the idea of a “self interview.” The book itself is also a fantastic design, full of Kostabi creatures. He is a writer, visual artist and musician. He also has great advice in his closing chapter "How to Become Rich and Famous,” which includes information on marketing, PR and more. Make great art, circulate, be professional, have a story—love your work and tell other people about it.

The Artist’s Guide by Jackie Battnefield
Published in 2009, this book is a great and practical read to get you going in your marketing and career. Written by a long-time practicing artist who was also a non-profit gallery director, you will hear stories to inspire and learn from. She discusses all the aspects of promoting and exhibiting in easy to understand terms. Included are interviews with consultants, gallerists, artists and other art world professionals. Her insight will help you understand what it takes to be an artist entrepreneur.

How to Survive and Prosper as an Artist by Caroll Michels
A no-nonsense, practical and creative guide to help artists learn to sustain their career. Michels is an optimistic and supportive ally for artists. This book provides an overview of political aspects of the art world, casting a critical eye upon fundamental issues.

I’d Rather be in the Studio by Alyson Stanfield
Another marketing book with new approaches for emerging artists. She covers the basics of getting your life organized, implementing a routine in your studio schedule, keeping track of inventory. It also has a great chapter on writing a statement. This is the type of book you should be reading to keep your marketing education above par, as well as to inspire.

Taking the Leap by Cay Lang
Written by a photographer who has been through the gamut of the art world, the author gives us direct insight into her pitfalls and trials.

187 Tips for Artists by Kathy Gulrich
How to create a successful art career and have fun in the process. A lovely book that gives you tips on a wide range of subjects. I use this book a lot.

Affirmations for Artists by Eric Maisel
This book provides 200 positive thought-provoking affirmations, specifically written as a tool for the creative person to use when the process of creating brings on an onslaught of negative mental and emotional responses.

Art and Fear by David Bayles and Ted Orland
An Aritst’s Survival Guide, it covers questions that matter: What is your art really about? Where is it going? What stands in the way of getting it there? These are questions that recur at each stage of artistic development. This book explores the way art gets made, the reasons it often doesn't get made, the nature of the difficulties that cause so many artists to give up along the way, and more. This is a book about what it feels like to sit in your studio, at your easel, try to do the work you need to do. It is about committing your future to your own hands, placing Free Will above predestination, choice above chance. It is about finding your own work. You’ll want to read it over and over, bit by bit, to keep yourself inspired throughout the years to come.

The Art Spirit by Robert Henri
Published originally in the early 1900s, this book is still an absolute essential for any artist’s library. It discusses art beliefs and theories and is also an inspirational book. Henri talks about the creative process as a sacred ceremony.

Artist to Artist compiled by Clint Brown
More than 1000 quotations from artists on 57 different subjects are brought together in this inspiring book.
“Whether these ideas were expressed centuries ago or only recently, they have been gathered here as a way of showing the often diverse and even opposing views of art, while making connections among kindred spirits, artist speaking to artist.”

The Artist’s Way by Julia Cameron
The book is written as a 12-week program to help those with a creative block. The book can be used by anyone to improve almost any part of their life. An artist, for instance, who is still encased in "The Starving Artist Syndrome,” one can use the exercises to help escape that mentality. It is a book that can inspire, be reread and reworked for the rest of your life.

Creating a Life Worth Living by Carol Lloyd
This is the first book to combine the practicality of Richard Folles’ What Colour’s Your Parachute? with the vision of Julia Cameron’s The Artist’s Way. It is an engaging guide for an artist who is currently struggling to balance financial solvency with the demands of a creative life, organized in such a way to keep your momentum and insights gathering with every page.

Trust the Process by Shaun McNiff
This is a very inspiring book, whether you are in a creative slump or not. “If you trust the creative process and follow its natural movement, it will astound us with its ability to fi nd a way through problems—even make creative use of our mistakes and failures. There is a magic to this process that cannot be controlled by the ego. Somehow it always fi nds the way to take the place where you need to be, and a destination you never could have known in advance.” As well as inspiring words, there are exercises to experiment with.

If you are interested purchasing any of these book and checking out more books click here

The Youtube clip of the day is the Paint Pit in 2005.
Hard to believe that is where I started, we had so much fun in that space.

Mum and I in the Paint Pit 2005. Click here to view more photos.

My card for the day was Prayer Will Help this Situation
Beautiful picture! 
It said...prayer helps improve every situation, while worry does the opposite. Praying works because it allows God and the angels to offer assistance, since they cannot violate your free will. They can only intercede with your permission and at your request, which is what prayer is. Although your prayers may be answered differently from your expectations, rest assure that you're being heard. The divine mind knows the perfect solution for everyone involved, so your role is to ask for help follow guidance as it is given. God and the angels are in charge of how your prayers are answered, which is usually in ingenious ways beyond the scope of human imagination. This is a cool card for me as I have learnt over the past few days that I had forgotten to ask for what I want. My friend sent me 5 angels to come and stay with me this week and lots of amazing things have been happening.


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